/* ===== Rise Studio — shared styles ===== */
/* Self-hosted Montserrat (ships with the site) */
@font-face{font-family:"Montserrat";font-weight:300;font-style:normal;font-display:swap;src:url("fonts/Montserrat-Light.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:400;font-style:normal;font-display:swap;src:url("fonts/Montserrat-Regular.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:500;font-style:normal;font-display:swap;src:url("fonts/Montserrat-Medium.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:600;font-style:normal;font-display:swap;src:url("fonts/Montserrat-SemiBold.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:700;font-style:normal;font-display:swap;src:url("fonts/Montserrat-Bold.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:800;font-style:normal;font-display:swap;src:url("fonts/Montserrat-ExtraBold.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:900;font-style:normal;font-display:swap;src:url("fonts/Montserrat-Black.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:400;font-style:italic;font-display:swap;src:url("fonts/Montserrat-Italic.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:500;font-style:italic;font-display:swap;src:url("fonts/Montserrat-MediumItalic.woff2") format("woff2")}
@font-face{font-family:"Montserrat";font-weight:600;font-style:italic;font-display:swap;src:url("fonts/Montserrat-SemiBoldItalic.woff2") format("woff2")}

:root{
  --black:#0f0f0f;
  --black-2:#161616;
  --pink:#ec4e93;
  --pink-dark:#d63c80;
  --light:#ededeb;
  --light-2:#f5f5f3;
  --white:#ffffff;
  --ink:#141414;
  --muted:#6f6f6f;
  --muted-light:#9a9a9a;
  --line:#e3e3e0;
  --maxw:1200px;
  --radius:6px;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:"Montserrat",system-ui,-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;
  color:var(--ink);
  background:var(--white);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

.container{max-width:var(--maxw);margin:0 auto;padding:0 28px}
.section{padding:90px 0}
.script{
  font-family:"Montserrat",sans-serif;
  font-style:italic;
  font-weight:500;
  text-transform:lowercase;
  font-size:0.72em;
  letter-spacing:0;
}

/* ===== Headings ===== */
h1,h2,h3{font-weight:800;letter-spacing:-0.02em;line-height:1.05;text-transform:uppercase;text-wrap:balance}
p{text-wrap:pretty}
.hero .sub,.lede,.card p,.step p,.quote p{text-wrap:balance}
.eyebrow{
  font-family:"Montserrat",sans-serif;
  font-style:italic;font-weight:500;text-transform:lowercase;
  font-size:1.3rem;color:var(--muted);margin-bottom:4px;
}
.section-head{margin-bottom:48px}
.section-head h2{font-size:clamp(2rem,4.5vw,3.4rem)}

/* ===== Nav ===== */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgba(15,15,15,.92);backdrop-filter:blur(8px);
  border-bottom:1px solid rgba(255,255,255,.08);
}
.nav .container{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{font-weight:800;letter-spacing:.18em;font-size:1.05rem;color:#fff;text-transform:uppercase}
.brand span{color:var(--pink)}
.nav-links{display:flex;gap:34px;align-items:center}
.nav-links a{
  color:#e8e8e8;font-size:.8rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  transition:color .2s;
}
.nav-links a:hover,.nav-links a.active{color:var(--pink)}
.has-sub{position:relative;display:inline-flex;align-items:center}
.has-sub::after{content:"";position:absolute;top:100%;left:-10px;right:-10px;height:26px}
.has-sub > .sub{
  position:absolute;top:calc(100% + 22px);left:50%;transform:translateX(-50%);
  background:#101010;border:1px solid rgba(255,255,255,.1);border-radius:6px;
  padding:8px 0;min-width:220px;opacity:0;visibility:hidden;
  transition:opacity .18s,visibility .18s;transition-delay:.25s;z-index:60;
}
.has-sub:hover > .sub,.has-sub:focus-within > .sub{opacity:1;visibility:visible;transition-delay:0s}
.has-sub > .sub a{display:block;padding:11px 22px;white-space:nowrap}
.has-sub > .sub a:hover{background:rgba(255,255,255,.05)}
.nav-toggle{display:none;background:none;border:0;color:#fff;font-size:1.6rem;cursor:pointer}

/* ===== Buttons ===== */
.btn{
  display:inline-block;font-weight:700;letter-spacing:.22em;text-transform:uppercase;
  font-size:.72rem;padding:15px 30px;border-radius:50px;border:1px solid transparent;
  transition:all .2s;cursor:pointer;
}
.btn-pink{background:var(--pink);color:#fff}
.btn-pink:hover{background:var(--pink-dark)}
.btn-outline{border-color:rgba(255,255,255,.5);color:#fff}
.btn-outline:hover{background:#fff;color:var(--black)}
.btn-dark{background:var(--black);color:#fff}
.btn-dark:hover{background:var(--pink)}
.link-more{
  font-weight:700;letter-spacing:.2em;text-transform:uppercase;font-size:.68rem;color:var(--ink);
  display:inline-flex;align-items:center;gap:8px;
}
.link-more::after{content:"→";color:var(--pink);transition:transform .2s}
.link-more:hover::after{transform:translateX(4px)}

/* ===== Hero ===== */
.hero{
  position:relative;min-height:620px;display:flex;align-items:center;
  background:#0a0a0a;color:#fff;overflow:hidden;
}
.hero-bg{
  position:absolute;inset:0;z-index:0;
  background-color:#0a0a0a;
  background-size:cover;background-position:center;background-repeat:no-repeat;
}
.hero-bg::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(90deg,rgba(0,0,0,0) 30%,rgba(10,10,10,.45) 55%,rgba(10,10,10,.6) 100%);
}
.hero .container{position:relative;z-index:2;width:100%}
.hero .container{max-width:none;margin:0;padding-left:45vw;padding-right:5vw}
.hero-content{max-width:780px;text-align:left}
.hero h1{font-size:clamp(2rem,2.8vw,3.4rem);text-wrap:pretty;white-space:nowrap}
.hero h1 .script{color:var(--pink);text-transform:lowercase}
.hero h1 .hl-rest{display:block;white-space:nowrap}
.hero p.sub{font-size:1.05rem;color:#cfcfcf;margin:22px 0 30px;max-width:480px;font-weight:300}

/* marquee strip */
.strip{background:var(--pink);color:#fff;overflow:hidden;white-space:nowrap}
.strip-track{display:inline-block;padding:16px 0;animation:scroll 26s linear infinite}
.strip-track span{font-weight:700;letter-spacing:.18em;text-transform:uppercase;font-size:.8rem;margin:0}
.strip-track span{vertical-align:middle}
.strip-track span::after{content:"✦";display:inline-block;margin:0 38px;opacity:.7;font-weight:400;vertical-align:middle;font-size:.85em;position:relative;top:-0.06em}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ===== Dark / light section variants ===== */
.dark{background:var(--black);color:#fff}
.dark .eyebrow{color:var(--muted-light)}
.dark .muted{color:#b6b6b6}
.lt{background:var(--light)}
.center{text-align:center}
.lede{font-size:1.15rem;color:var(--muted);max-width:680px;margin:0 auto;font-weight:300}
.dark .lede{color:#c9c9c9}
.accent{color:var(--pink)}

/* ===== Stats ===== */
.stats{display:flex;flex-wrap:wrap;gap:40px;justify-content:center;margin-top:50px}
.stat{text-align:center;min-width:160px}
.stat .num{font-size:clamp(2.4rem,5vw,3.6rem);font-weight:800;color:var(--pink);line-height:1}
.stat .lbl{display:block;margin-top:10px;font-size:.8rem;letter-spacing:.06em;color:#bdbdbd;text-transform:uppercase}

/* ===== Cards grid (pillars / included) ===== */
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:26px}
.card{
  background:var(--white);border:1px solid var(--line);border-radius:var(--radius);
  padding:28px;display:flex;gap:22px;align-items:flex-start;transition:transform .2s,box-shadow .2s;
}
.card:hover{transform:translateY(-3px);box-shadow:0 14px 30px rgba(0,0,0,.08)}
.card .thumb{
  flex:0 0 96px;height:96px;border-radius:5px;overflow:hidden;
  background:linear-gradient(135deg,#dcdcd9,#bfbfbb);
  display:flex;align-items:center;justify-content:center;color:#8a8a86;font-size:.6rem;
  letter-spacing:.1em;text-transform:uppercase;text-align:center;
}
.card .thumb img{width:100%;height:100%;object-fit:cover;filter:grayscale(100%);transition:filter .45s ease}
.card:hover .thumb img{filter:grayscale(0)}
@media (hover:none){
  .tile img,.card .thumb img{filter:grayscale(0)}
}
.card h3{font-size:1.05rem;margin-bottom:8px;letter-spacing:0}
.card p{font-size:.92rem;color:var(--muted);margin-bottom:14px}

/* ===== Work / projects gallery ===== */
.gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.tile{
  aspect-ratio:1/1;border-radius:6px;overflow:hidden;
  background:linear-gradient(135deg,#2a2a2a,#3d3d3d);
  display:flex;align-items:center;justify-content:center;color:#7a7a7a;
  font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;
}
.tile img{width:100%;height:100%;object-fit:cover;filter:grayscale(100%);transition:transform .4s,filter .45s ease}
.tile:hover img{transform:scale(1.05);filter:grayscale(0)}
/* device mockups: taller tiles so phones/laptops aren't cropped */
.mockup-grid .tile{aspect-ratio:3/4;background:#ededeb}
.mockup-grid .tile img{object-fit:contain}
.mockup-grid .tile:hover img{transform:scale(1.02)}
.lt .tile{background:linear-gradient(135deg,#dcdcd9,#c6c6c2);color:#8a8a86}

/* ===== Social reel wall (vertical videos) ===== */
.reel-wall{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.reel{position:relative;aspect-ratio:9/16;border-radius:8px;overflow:hidden;background:#000}
.reel video{width:100%;height:100%;object-fit:cover;display:block}
.reel-sound{position:absolute;bottom:10px;right:10px;z-index:2;
  background:rgba(0,0,0,.55);color:#fff;border:1px solid rgba(255,255,255,.4);
  font:700 .6rem/1 "Montserrat",sans-serif;letter-spacing:.12em;padding:6px 9px;border-radius:30px;cursor:pointer;
  opacity:.85;transition:background .2s,opacity .2s}
.reel-sound:hover{background:var(--pink);border-color:var(--pink);opacity:1}
.reel-sound.on{background:var(--pink);border-color:var(--pink)}
@media(max-width:860px){.reel-wall{grid-template-columns:1fr 1fr;gap:12px}}

/* ===== Video players ===== */
.video-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.vplayer{position:relative;aspect-ratio:16/9;border-radius:6px;overflow:hidden;background:#000}
.vplayer video,.vplayer img,.vplayer iframe{width:100%;height:100%;display:block;border:0;object-fit:cover}
.yt-facade{cursor:pointer}
.yt-facade img{transition:transform .4s,filter .4s;filter:grayscale(40%)}
.yt-facade:hover img{transform:scale(1.04);filter:grayscale(0)}
.yt-play{position:absolute;inset:0;margin:auto;width:74px;height:74px;border-radius:50%;
  background:rgba(236,78,147,.92);transition:background .2s,transform .2s}
.yt-play::after{content:"";position:absolute;top:50%;left:55%;transform:translate(-50%,-50%);
  border-style:solid;border-width:13px 0 13px 22px;border-color:transparent transparent transparent #fff}
.yt-facade:hover .yt-play{background:var(--pink);transform:scale(1.08)}
@media(max-width:860px){.video-grid{grid-template-columns:1fr}}

/* ===== Process ===== */
.steps{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1px solid rgba(255,255,255,.14)}
.step{padding:34px;border-bottom:1px solid rgba(255,255,255,.14)}
.step:nth-child(odd){border-right:1px solid rgba(255,255,255,.14)}
.step h3{display:flex;flex-direction:column;gap:5px;margin-bottom:12px;text-transform:none;letter-spacing:0}
.step .step-no{font-size:.7rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--muted-light)}
.step h3 .script{font-size:1.7rem;font-weight:500;color:var(--pink);line-height:1;margin:0}
.step p{color:#b6b6b6;font-size:.94rem}

/* ===== Testimonial ===== */
.quote{max-width:760px;margin:0 auto;text-align:center}
.quote p{font-size:1.2rem;font-weight:300;line-height:1.7;color:#e6e6e6}
.quote .by{margin-top:22px;color:var(--pink);font-weight:700;letter-spacing:.1em;text-transform:uppercase;font-size:.78rem}

/* ===== CTA band ===== */
.cta{background:var(--light);text-align:center}
.cta h2{font-size:clamp(2rem,5vw,3.6rem)}
.cta .eyebrow{display:block}

/* ===== Footer ===== */
.footer{background:var(--black);color:#9a9a9a;padding:40px 0}
.footer .container{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap}
.footer .brand{font-size:.95rem}
.footer .social{display:flex;gap:24px}
.footer .social a{font-size:.8rem;letter-spacing:.1em;text-transform:uppercase}
.footer .social a:hover{color:var(--pink)}
.footer small{font-size:.78rem}

/* contact form */
.form{max-width:560px;margin:36px auto 0;display:grid;gap:16px;text-align:left}
.form label{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:600}
.form input,.form textarea{
  width:100%;padding:14px 16px;border:1px solid var(--line);border-radius:5px;
  font:inherit;font-size:.95rem;background:#fff;
}
.form input:focus,.form textarea:focus{outline:none;border-color:var(--pink)}

/* ===== Responsive ===== */
@media(max-width:860px){
  .section{padding:64px 0}
  .grid-2{grid-template-columns:1fr}
  .gallery{grid-template-columns:1fr 1fr !important;gap:14px}
  .gallery > :last-child:nth-child(odd){grid-column:1 / -1;width:calc(50% - 7px);margin-inline:auto}
  .steps{grid-template-columns:1fr}
  .step:nth-child(odd){border-right:0}
  .hero .container{padding-left:24px;padding-right:24px}
  .hero-content{margin:0;text-align:left;max-width:none}
  .hero h1,.hero h1 .hl-rest{white-space:normal}
  .hero-bg{background-position:left center}
  .hero-bg::after{background:linear-gradient(rgba(0,0,0,.5),rgba(0,0,0,.74))}
  .hero-bg::after{background:linear-gradient(rgba(0,0,0,.5),rgba(0,0,0,.74))}
  .nav-links{
    position:absolute;top:72px;left:0;right:0;flex-direction:column;gap:0;
    background:var(--black);border-bottom:1px solid rgba(255,255,255,.08);
    max-height:0;overflow:hidden;transition:max-height .3s ease;
  }
  .nav-links.open{max-height:340px}
  .nav-links a{padding:16px 28px;width:100%;border-top:1px solid rgba(255,255,255,.06)}
  .nav-toggle{display:block}
  .has-sub{display:block;width:100%}
  .has-sub > .sub{position:static;transform:none;opacity:1;visibility:visible;margin:0;
    border:0;border-radius:0;padding:0;min-width:0;background:rgba(255,255,255,.03)}
  .has-sub > .sub a{padding:13px 44px}
}
@media(max-width:520px){
  .card{flex-direction:column}
}